My task was to create a visual identity for HIAA FEST 2025. As this festival was a celebration of HIAA ry's achievements - reaching 200 members milestone and getting a grant from Taike - I wanted to lean into the elements the association already has in their brand.
The main shapes came from the association's logo, the colors were homage to the HIAA FEST events of 2024 and 2023. The event was a great success, with over 250 visitors on the first day.
As for my deliverables, I created posters, ad videos, and social media templates for the event. As I was designing these during my military service, it was important for me to give HIAA ry tools they can use to use the designs without my supervision.
